Mortgage Leads Generation Companies
Mortgage Advisors are constantly on the search for a good supply of sales leads. Without a decent feed of leads, the job of generating business can become very time consuming, but if an advisor receives a steady flow, then they can spend their time doing what they excel at, which is bringing the right mortgage solution to each buyer.
Luckily, lead generation in the financial services sector is growing rapidly and mortgages are becoming a strong area for online lead generation in the UK. As the table below shows, the volume of searches for ‘mortgages’ was affected by the credit crunch, and fell from 2008 until the end of 2010, since when it has climbed steadily.
How does Lead Generation work?
Lead Generation companies in the UK have a variety of ways in which they generate leads. They can be generated via a whole network of websites, although the cost of advertising your services online can be prohibitive, especially for smaller mortgage brokers. A lead generation company will use a network of websites, onto which customers will enter their requirements. The leads are then categorised and sent through to the supplier, who can choose the best way to close the business. The importance difference is that with this model you pay for a lead and not for the traffic that you hope will generate it.
The internet is the first port of call for anyone looking to get advice on loans and mortgages. Lead generation companies can offer the customer the promise of a free quote, as well as a host of handy online tools, such as mortgage calculators. Hence the customer already finds the experience of using the website helpful, making them more receptive to a call from a mortgage broker. Rather than cold calling potential customers, lead generation offers the chance to speak to a customer at the point at which they are searching for a mortgage.
Mortgage Advisors are constantly on the search for a good supply of sales leads. Without a decent feed of leads, the job of generating business can become very time consuming, but if an advisor receives a steady flow, then they can spend their time doing what they excel at, which is bringing the right mortgage solution to each buyer.
Luckily, lead generation in the financial services sector is growing rapidly and mortgages are becoming a strong area for online lead generation in the UK. As the table below shows, the volume of searches for ‘mortgages’ was affected by the credit crunch, and fell from 2008 until the end of 2010, since when it has climbed steadily.
How does Lead Generation work?
Lead Generation companies in the UK have a variety of ways in which they generate leads. They can be generated via a whole network of websites, although the cost of advertising your services online can be prohibitive, especially for smaller mortgage brokers. A lead generation company will use a network of websites, onto which customers will enter their requirements. The leads are then categorised and sent through to the supplier, who can choose the best way to close the business. The importance difference is that with this model you pay for a lead and not for the traffic that you hope will generate it.
The internet is the first port of call for anyone looking to get advice on loans and mortgages. Lead generation companies can offer the customer the promise of a free quote, as well as a host of handy online tools, such as mortgage calculators. Hence the customer already finds the experience of using the website helpful, making them more receptive to a call from a mortgage broker. Rather than cold calling potential customers, lead generation offers the chance to speak to a customer at the point at which they are searching for a mortgage.
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